
FASHION BUSINESS
The Main objective of Fashion Business Programs at SFA is to equip its students with keys to compete in the ever changing fashion industry. The program revolves around 3 pillars:
1 Session - 3 hours
Students are immersed in a workshop environment allowing them to get an intensive, interactive and practical knowledge based on brand development and strategy from inception to commercialization
Subjects:
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Brand Name
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Brand Inspiration
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Brand Philosophy
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Brand Image.

1 Session - 3 Hour
Students are enabled to develop their business plan with the right pricing and to analyze the business functions that will ultimate render their business profitable.
Subjects
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How to Right Target Market
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Unique Value Proposition
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Business Calculation
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How Fashion Brand Set Price
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Profit and Loss
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Product Development.
1 Session - 6 Hours
Digital Marketing
Students are able to develop a strategy for digital content which help them to engage with their customer.
Subjects
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Digital Platform & Content Fitur
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Content Pillar
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Content Trend
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Engaging Content
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Creating Good Visual & Caption
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Insight & Measurement.
Promotions & Sales on Digital
Students will have knowledge and ability to promote their content effectively and efficiently.
Subjects
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How to Promote Content or Product
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Paid Ad, Grab Consumer with Right Targeting
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Scheduling & Budgeting
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Evaluation & Fine Tuning.
