FASHION BUSINESS

The Main objective of Fashion Business Programs at SFA is to equip its students with keys to compete in the ever changing fashion industry. The program revolves around 3 pillars:

Brand Concept Development &

1 Session - 3 hours

Students are immersed in a workshop environment allowing them to get an intensive, interactive and practical knowledge based on brand development and strategy from inception to commercialization

Subjects:

Brand Name
Brand Inspiration
Brand Philosophy
Brand Image.

Digital Content Strategy

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Business Plan Including Pricing

1 Session - 3 Hour

Students are enabled to develop their business plan with the right pricing and to analyze the business functions that will ultimate render their business profitable.

Subjects

How to Right Target Market
Unique Value Proposition
Business Calculation
How Fashion Brand Set Price
Profit and Loss
Product Development.

Strategy, Profit & Loss

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Promotion and Digital Strategy

1 Session - 6 Hours

Digital Marketing

Students are able to develop a strategy for digital content which help them to engage with their customer.

Subjects

Digital Platform & Content Fitur
Content Pillar
Content Trend
Engaging Content
Creating Good Visual & Caption
Insight & Measurement.

Promotions & Sales on Digital
Students will have knowledge and ability to promote their content effectively and efficiently.

Subjects

How to Promote Content or Product
Paid Ad, Grab Consumer with Right Targeting
Scheduling & Budgeting
Evaluation & Fine Tuning.

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